If you’re looking to boost your ad revenue, setting up ads.txt is a simple yet effective step. Here’s how you can do it:

What is ads.txt?

Ads.txt stands for Authorized Digital Sellers and is a text file that you place on your website. It lists all the companies authorized to sell your ad inventory. This helps prevent unauthorized sales and ad fraud, ensuring your ad revenue goes where it should.

Steps to Set Up ads.txt:

1. Create the ads.txt File:

Open a text editor and create a new file named ads.txt.

2. List Authorized Sellers:

Add each authorized seller to the file in the following format:

domain.com, publisherID, relationship, certificationID

Example:

google.com, pub-1234567890123456, DIRECT, f08c47fec0942fa0

3. Check your ads.txt content by Ads.txt Validator::

Go to https://ads-txt.live/ and copy-past the content of the ads.txt file you created in the text area and click on the "Check ads.txt content" button.

4. Upload the ads.txt File:

Upload the file to the root directory of your website. For example, it should be accessible at www.yourwebsite.com/ads.txt.

5. Verify Implementation:

Check that your ads.txt file is correctly uploaded by navigating to www.yourwebsite.com/ads.txt in your web browser.

Benefits of ads.txt:

Increased Trust: Advertisers prefer buying ad space from sites with a properly implemented ads.txt file because it reduces the risk of ad fraud. Higher Revenue: By ensuring only authorized sellers can sell your inventory, you can capture more legitimate ad spend. Transparency: ads.txt provides transparency in the ad buying process, helping to build stronger relationships with advertisers.

Conclusion

Setting up ads.txt is a quick and straightforward way to protect your ad revenue and increase trust with advertisers. By taking this step, you’re ensuring that all ad sales are legitimate and authorized, which can lead to higher overall earnings from your ad inventory.